Digital Marketing is a broad field with a broad mandate. The field encompasses SEO, Content Marketing, Social Media Marketing, Paid Digital Advertising, and other campaigns such as Influencer Marketing, Email Campaigns, and Affiliate Programs. The mandate of Digital Marketing includes increasing the visibility and recognition of a brand among targeted audiences, generating leads and sales, and improving customer engagement and retention.
- Brand awareness is built through consistent branding, engaging content, and interaction across digital channels like social media, websites, and email.
- Generation of leads can be done utilizing techniques such as search engine marketing, online advertising, content marketing, and landing page optimization.
- Customer Engagement and Retention can be supported by personalized email marketing, social media engagement, loyalty programs, and by providing valuable and relevant content.
Digital Signage can be a digital channel that supports all of these mandates.
- There is no better place to promote the brand image than inside the store, where your targeted audience is browsing through the products.
- Digital signs are also effective in call-to-action messages, right where sales can be done.
- Product stories on digital displays can engage customers’ thoughtfulness, and highlight loyalty programs, plus other customer activities to keep them coming back.
Digital displays can enhance the customer experience by adding to your story in their minds, articulating your product values when those products are being viewed, and testing market strategies to gain insights into your customers.
Some customers while shoppers may not want to be interrupted by a salesperson. Digital displays can help by broadcasting messages to the customers. These can be branding value statements or call-to-action messages.
With QR codes or more subtle messaging, digital signs can also drive customers to your websites and other digital properties, again without being intrusive.
In this manner Digital Signage plays a crucial role in the customer experience life cycle, supporting the Purchase phase and can add to the Retention phase.
Many digital agencies also provide website services and have WordPress expertise on staff. In those instances, a WordPress solution provides some interesting benefits, both for the agency and for the customer:
- The skillset already exists on the team
- The team can share assets done for the website onto the digital signs
- Updates for sales and seasonal items can be done for both channels at the same time.
- A complete package for the customer (website/signs) with one throat to choke 🙂.
Digital Signage can easily be implemented by WordPress designers using the block editor and functions such as block patterns. Deployment can be as simple as deploying WP on a Raspberry Pi. For such a lightweight implementation, MySQL is probably not even required (link to how to)..
Locol Media offers a cloud-based WordPress Digital Signage solution. Signs can be prepared within a website and distributed digitally to displays located in stores. Locol Media offers Agency premium support as partners in bringing this new channel into the WordPress ecosystem.