Artificial Intelligence (AI) is making waves across many industries, and content creation is no exception. As AI continues to evolve, it’s rapidly becoming a valuable tool for various tasks, including writing code, providing customer service, and crafting copy for marketing. The potential is vast, and many people are already embracing AI to enhance their content […]
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Digital Signage Basics for Digital Marketers
Digital signage is rapidly becoming popular in various sectors, from retail to healthcare, hospitality, and education. You’ve probably seen digital signs in shopping malls, airports, restaurants, and offices. As a digital marketer, I believe that digital signage represents an opportunity to bring content to an already engaged audience: the audience is in the store. But […]
Digital Marketing & Digital Signage
Digital Marketing is a broad field with a broad mandate. The field encompasses SEO, Content Marketing, Social Media Marketing, Paid Digital Advertising, and other campaigns such as Influencer Marketing, Email Campaigns, and Affiliate Programs. The mandate of Digital Marketing includes increasing the visibility and recognition of a brand among targeted audiences, generating leads and sales, […]
Running WordPress Without a MySQL Server: The Future of Simplicity and Portability
tl:dr: The WordPress Performance Team has released the SQLite Database Integration Plugin. However, the use of the plugin requires a working WordPress instance (with a MySQL database) to bootstrap the process. This blog post describes the process of using the SQLite plugin without requiring a MySQL server at all. Background WordPress has long been the […]
Product Launch
We are happy to announce that the Locol Digital Signage product is ready to leave beta. It has been running live workload since Christmas without problems. We have continued to refine the product and add documentation and tutorials, and we are ready to launch our platform. Having said that, given this is a new market […]
Securing WordPress with Docker Containers
Locol Media provides a WordPress tool that adds digital signage as a new market for WordPress professionals. We use docker containers in our own application for WordPress and other services. In particular, we see containers as the method to allow a Marketing Agency or WordPress professional to host their own digital signage environment for their […]
Why Digital Signage?
Why Digital Signage? It’s a new reality. We are seeing a wide range of signs, from straightforward to elaborate, static signs to ones that integrate complex systems. Digital signage is becoming more and more of a critical part of doing business, while its usage is also getting progressively innovative. Interactive kiosks are now part of […]
How to Set Up Digital Signage
Digital signs have been showing more usage in stores and restaurants, given their flexibility and more dynamic presentation. They’re certainly more noticeable and the benefits of technology are obvious. Setting up a digital sign can range in complexity and difficulty depending on your needs. This article will offer four different methods for you, ranging from […]
Managing a WordPress based SaaS System
TL;DR We are building a SaaS for digital signage for the WordPress community. Our platform is based on WordPress of course. There are interesting challenges in the building of a major system, such as a SaaS product, with WordPress as the base. We have implemented our own WordPress Site Management LifeCycle to manage these challenges. […]
Why WordPress + Digital Signs?
TL;DR WordPress dominates the virtual world of websites. Why not dominate the physical world too? The Block Editor is the perfect tool to display content on digital signage. As a WP professional, extending your portfolio to include digital signage gives your client one phone call for both. In this time of recession, grow your business […]