Artificial Intelligence (AI) is making waves across many industries, and content creation is no exception. As AI continues to evolve, it’s rapidly becoming a valuable tool for various tasks, including writing code, providing customer service, and crafting copy for marketing. The potential is vast, and many people are already embracing AI to enhance their content […]
Tutorials
Digital Signage Basics for Digital Marketers
Digital signage is rapidly becoming popular in various sectors, from retail to healthcare, hospitality, and education. You’ve probably seen digital signs in shopping malls, airports, restaurants, and offices. As a digital marketer, I believe that digital signage represents an opportunity to bring content to an already engaged audience: the audience is in the store. But […]
Digital Marketing & Digital Signage
Digital Marketing is a broad field with a broad mandate. The field encompasses SEO, Content Marketing, Social Media Marketing, Paid Digital Advertising, and other campaigns such as Influencer Marketing, Email Campaigns, and Affiliate Programs. The mandate of Digital Marketing includes increasing the visibility and recognition of a brand among targeted audiences, generating leads and sales, […]
Running WordPress Without a MySQL Server: The Future of Simplicity and Portability
tl:dr: The WordPress Performance Team has released the SQLite Database Integration Plugin. However, the use of the plugin requires a working WordPress instance (with a MySQL database) to bootstrap the process. This blog post describes the process of using the SQLite plugin without requiring a MySQL server at all. Background WordPress has long been the […]
Product Launch
We are happy to announce that the Locol Digital Signage product is ready to leave beta. It has been running live workload since Christmas without problems. We have continued to refine the product and add documentation and tutorials, and we are ready to launch our platform. Having said that, given this is a new market […]
Securing WordPress with Docker Containers
Locol Media provides a WordPress tool that adds digital signage as a new market for WordPress professionals. We use docker containers in our own application for WordPress and other services. In particular, we see containers as the method to allow a Marketing Agency or WordPress professional to host their own digital signage environment for their […]
Why Digital Signage?
Why Digital Signage? It’s a new reality. We are seeing a wide range of signs, from straightforward to elaborate, static signs to ones that integrate complex systems. Digital signage is becoming more and more of a critical part of doing business, while its usage is also getting progressively innovative. Interactive kiosks are now part of […]
Scenario: Online Restaurant Menu
Why This Scenario? With Full Site Editing, professionals are able to use blocks to customize entire pages and websites without the necessity of code. Here, we’ll take a look at how that can be achieved. Context Restaurant websites are typically a complex mixture of images and text that need to be balanced in a way […]
Case Study: Travel Agency
Summary This case focuses on using WPs own tools and plugins to edit images. Professionals who are interested in WP’s block editor will find this useful. Context A travel agency located in a shopping mall wanted to expand its digital signage experience, and approached us for help. The photos and examples used are original material […]
Case Study: Greenfield Golf
Summary This case looks at some of the hidden challenges to designing ads on a digital display, including working with non-standard screen resolutions and a range of quality in the images given. Context Greenfield Golf is a retail store that sells a variety of golf-related merchandise. This includes clothing, equipment, custom logo prints for golf […]