Tutorials

AI in Image Content Creation: Are the Tools Ready for Real-World Use?

Artificial Intelligence (AI) is making waves across many industries, and content creation is no exception. As AI continues to evolve, it’s rapidly becoming a valuable tool for various tasks, including writing code, providing customer service, and crafting copy for marketing. The potential is vast, and many people are already embracing AI to enhance their content […]

Digital Signage Basics for Digital Marketers

Digital signage is rapidly becoming popular in various sectors, from retail to healthcare, hospitality, and education. You’ve probably seen digital signs in shopping malls, airports, restaurants, and offices. As a digital marketer, I believe that digital signage represents an opportunity to bring content to an already engaged audience: the audience is in the store. But […]

Digital Marketing & Digital Signage

Digital Marketing is a broad field with a broad mandate. The field encompasses SEO, Content Marketing, Social Media Marketing, Paid Digital Advertising, and other campaigns such as Influencer Marketing, Email Campaigns, and Affiliate Programs. The mandate of Digital Marketing includes increasing the visibility and recognition of a brand among targeted audiences, generating leads and sales, […]

Running WordPress Without a MySQL Server: The Future of Simplicity and Portability

tl:dr: The WordPress Performance Team has released the SQLite Database Integration Plugin. However, the use of the plugin requires a working WordPress instance (with a MySQL database) to bootstrap the process. This blog post describes the process of using the SQLite plugin without requiring a MySQL server at all. Background WordPress has long been the […]

Securing WordPress with Docker Containers

Locol Media provides a WordPress tool that adds digital signage as a new market for WordPress professionals. We use docker containers in our own application for WordPress and other services. In particular, we see containers as the method to allow a Marketing Agency or WordPress professional to host their own digital signage environment for their […]

Case Study: Greenfield Golf

Summary This case looks at some of the hidden challenges to designing ads on a digital display, including working with non-standard screen resolutions and a range of quality in the images given. Context Greenfield Golf is a retail store that sells a variety of golf-related merchandise. This includes clothing, equipment, custom logo prints for golf […]